EasyEat:
Partnership Ads Success
EasyEat engaged Omnio Marketing as Paid Advertising specialists to refine their marketing and drive customers at a more efficient cost. Omnio recommended Partnership Ads, which increased sales immensely & drove a huge return on investment
Key Stats
CPA: 60% lower
CTR: 125% higher
ROI: 156% higher
Their Story
Ex-professional footballers & dog lovers, Callum Saunders & Declan Poole could see their dogs struggling with acid reflux and poor posture. The pair’s goal was the improve the traditional dog bowl to be healthier, safer and better designed for pets and owners. They succeeded and garnered early praise from blogs & became finalists in the Pet Industry Federation Awards. However, the EasyEat team found marketing their product complex, challenging and costly.
Their Goal
With myriad of channels to choose from, they approached Omnio Marketing asking a simple question - how to best spend a small budget and get the most return? EasyEat had seen success on Social Media and was keen to try Paid Social Advertising, after trying other paid channels with other agencies and seeing inefficient results.
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“We’ve got a unique product that solves a problem. We then needed to tell the world. Every business’ goal is to connect with their audience, sell and keep costs down. We knew Paid Social Ads could be our next step, but we didn’t know how to strategise, run them and track results. That’s when my sister Danielle recommended Rory & Omnio Marketing.”
Callum Saunders, Co-Founder, EasyEat Official
Their Solution
The Perfect Partnership
Partnership Ads are a highly effective way to reach your target audience as you partner with an influencer in the same space as your product. EasyEat partners with a number of influencers but the first one they worked with was TJAndTheFrenchie. With TJ’s highly engaged 185k audience of French bulldog owners and admirers, Omnio’s approach & activation, and EasyEat’s excellent product, the perfect partnership was formed.
In this way, dog owners, in particular frenchie owners, were shown a product ideal for their pets, that improved their health and wellbeing. This was the most efficiently spent budget in EasyEat’s history, driving a 60% lower cost per acquisition, and 156% higher return on investment than all previous advertising activity.
Moving into 2025 EasyEat have an exciting partnership with Pets At Home Superstores, have 7 award nominations, have sold the product in 60 countries and have improved the lives of thousands of pets.
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“Being able to serve our product to an extremely relevant audience has been a game-changer for us and will form part of our core strategy moving forward. Our strategy has gone so well we completely sold out of our stock before Christmas. I’m really pleased with the results Omnio delivered in such a short time and I’m excited for what this partnership will yield in 2025.”
Callum Saunders, Co-Founder, EasyEat Official